Growing on social media is not just a matter of posting once or twice or relying on luck. Instead, it requires months of planning, interesting ideas, and a lot of creativity. This is where our secret weapon comes in: ChatGPT.
Today, we’ll look at how you can use ChatGPT to build your social media strategy — from generating ideas to planning content. We will also learn how you can design interesting posts using ChatGPT.
Are you excited to learn how to use ChatGPT effectively and efficiently for social media?
In this example, let’s take a dummy brand. Of course, you can apply this to any brand you’re building or working for. You can use it as it is or customize it a little as per your needs.
For this example, the dummy brand is called Glow Vibe Skincare. The target audience is young Indian women aged 20 to 35, who are skincare-conscious, have an urban lifestyle, and are interested in natural beauty and wellness.
When creating any brand, it’s important to define its voice and tone. In this case, the tone is friendly, confident, and soft. For every brand, the tone depends on its target audience. For example, when we think of soft drink or cold drink brands, their tone is often playful, refreshing, and full of energy to capture the needs of their audience.
Since this is a skincare brand with a feminine touch, the tone is kept friendly, confident, and soft. Being an Indian brand, it also uses slang language and desi relatability so it connects well with Indian women.
Whenever you create a brand, you need to understand these basic things. You should get an idea from your client, and it totally depends on the product. If you don’t know, you can simply ask ChatGPT — for example, “What should be the brand voice for this product?”
Let’s take another example. Say, the product is called Turbo Menwear, targeting middle-aged Indian men aged 30 to 50. When you ask ChatGPT, it will provide you with detailed answers. The main takeaway for the tone here would be maturity, confidence, practicality, and a touch of sophistication.
Whenever you’re using ChatGPT for any strategy — whether it’s SEO, content strategy, social media strategy, or copywriting — you should always mention the brand’s tone.
Now, let’s move to the main topic: social media strategy.
When you use ChatGPT, make sure to clear its memory first, so no data from other brands or chats influences your current session. This is something to keep in mind.
Next, we will set up ChatGPT as our personal social media strategist.
Here’s a simple prompt you can use: “Act as a social media strategist for the following brand,” followed by details about your brand. You can then ask it to “Give me 50 ideas for posts, reels, and carousels for social media,” and mention which social media platform you want to focus on.
It’s a simple prompt, but we can improve it further. When you run it, ChatGPT will give you categorized content ideas — for example, product-focused content, relatable and desi lifestyle posts, skincare tips, and myths.
One important thing to note: the ideas you get will be of multiple types — entertaining, educational, as well as promotional.
Next, how else can ChatGPT help? For example, when you need to plan content. You can use it as a content planner. You can give it another prompt like: “Now make a monthly planner with all the posts or reels you want in a week, to be shared with the graphic designer, social media manager, and video editor.”
Why mention these roles? So that you also get ideas related to graphic design, video editing, and how to plan everything — what, when, and how to post.
